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Huge If True

Role:

Art Director

 I established the foundational visual identity for Huge If True, translating complex tech and science concepts into a welcoming, optimistic design language. I personally animated the debut episodes to set the network-grade storytelling standard. To ensure long-term scalability, I built and packaged a robust motion graphics toolkit and asset library, allowing a rotating team of editors to smoothly execute future episodes without losing visual fidelity.

Fracking for Clean Energy (wait, what?)
This Gene-Edited Tree Captures More CO2. Should We Plant It?
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