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Huge If True
Role:
Art Director
I established the foundational visual identity for Huge If True, translating complex tech and science concepts into a welcoming, optimistic design language. I personally animated the debut episodes to set the network-grade storytelling standard. To ensure long-term scalability, I built and packaged a robust motion graphics toolkit and asset library, allowing a rotating team of editors to smoothly execute future episodes without losing visual fidelity.

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